If you want to move culture, you need marketing that moves with culture

Hi. We’re Asheria.

An independent, integrated team
of marketers with a combined 175+ years of experience.

We were born from a desire to help brands connect with diverse cultures. To dig deep. To go beyond the status quo of surface-level multicultural marketing efforts. Because we know that diversity is in the details. And it’s our differences that connect us all. Which is why we make it our mission to give brands the nuanced cultural understanding their audience deserves so they can grow in an ever-evolving marketplace.

We operate as passionate partners who believe your growth equals our growth. And our client-centric mentality guarantees a collaborative workflow that always leads to success.

BRANDS WE’VE WORKED WITH

  • Founder & CEO

    Jeannie is a seasoned business leader with over 25 years of experience in multicultural marketing, brand strategy, and business operations. At Asheria, she leverages her deep expertise across diverse industries, multicultural segments.

    A first-generation Chinese American with roots in Hong Kong, Jeannie is fluent in Mandarin and Cantonese, bringing a global perspective to her work. While leading an international marketing team at DISH Network, she successfully connected with Russian, Brazilian and Portugese markets. She’s also played a key role in shaping inclusive brand strategies for major companies such as New York Life, AXA Financial, Blue Cross Blue Shield, Comcast, Unilever, and more. With a keen focus on growth and operational excellence, Jeannie continues to drive innovation and business success.

  • Director of Strategy and Partnerships

    Maria is a dynamic marketing leader with 20 years of experience in multicultural marketing, social and editorial strategy, and brand communications. At Asheria, she specializes in crafting impactful brand narratives that resonate across diverse audiences. 

    A first-generation Hispanic American with roots in Argentina, Maria is fluent in Spanish and Italian, bringing a global and culturally nuanced perspective to her work. She has led brand and social media strategies for major companies such as Nissan, Disney, Ferrero, Ford, Amazon, Zatarain's, and San Francisco Department of Health. With a strong focus on innovation and strategy, Maria continues to shape compelling brand experiences that drive meaningful connections.

  • Ankita Kulkarni

    Director of Account Management

  • Siju Mathews

    Director of Media

  • Rami Awad

    Senior Creative Producer

  • Daniel Yepes

    Digital Advertising Manager